Motitech, the Norwegian startup motivating older people and those with dementia to engage in more physical activity, has established a partnership with British Cycling and Sport England, which will support Motitech in delivering opportunities for older people to remain active through cycling. This includes the Road Worlds for Seniors cycling event that takes place throughout the month of September.

With the support from British Cycling and Sport England, funded by DCMS, care homes across the UK are able to access Motitech’s technology, and engage in delivering physical activity opportunities for their residents and this exciting event.

The five-year partnership will see British Cycling and Sport England support the project through their Places to Ride capital grants programme, designed to deliver a lasting legacy from the 2019 Road World Championships by funding the development of multi-use facilities as well as facility improvement and equipment. The programme will engage with a broad spectrum of cyclists - encouraging people who have never cycled before to get on their bikes.


We are proud to be a key partner of Motitech’s cycling activity programme and the Road Worlds for Seniors. It is vital that everyone has opportunities to remain physically active throughout their life, and the Motiview concept brings people together, forming new communities that may have never existed. We want people to get physically active and feel motivated to take part and cannot wait to see where, around the world, Motiview takes them.

Julie Harrington, British Cycling CEO

Places to Ride has been made possible through a new £15m commitment from the UK Government, and will be delivered over the next three years through a unique partnership between British Cycling, Sport England and the Department for Digital, Culture, Media & Sport (DCMS). For Motitech, it means that the company will be able to provide equipment to an increased number of care homes, encouraging as many people as possible to get involved in physical activity in general, which has a significant, positive impact on physical and mental wellbeing. British Cycling will also be supporting the marketing and communications for the Road Worlds for Seniors.

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